How our motion graphics team is using AI
There are a few questions that come up in almost every client and prospect conversation right now. Unsurprisingly, many of them centre on AI.
But now people aren’t just asking if we’re using AI, they want to know exactly how. Which tools. Where in the workflow. And what I’ve found most interesting is that they particularly want to know what our motion graphics team is doing.
Tools like Adobe Firefly, Midjourney and Runway are now part of the creative toolkit. They support concept exploration, visual development and speed up processes that would have taken signficalty longer even a year ago. Of course, they come with their downsides too. Watch as our Creative Director, Stuart Mackay, gives a quick tour or how this works in practise.
