Insights | Pandher Wishart Studios

More marketing teams are beginning to think and operate like newsrooms, communicating directly with their audiences more regularly through their own channels.

The Corporate Newsroom is our thought leadership series that brings you inside our own newsroom to explore this shift in practice. Drawing on insights from journalists, industry leaders and clients, we share case studies and perspectives on how organisations consistently create meaningful content.

The Corporate
NEWSROOM

Abstract artwork of a blue eye with long lashes, set against a colorful gradient background with geometric shapes and patter

InsightGlobal Marketing Leaders Content study

Man in white T-shirt and black pants stands in a photography studio with two large softbox lights and a dark backdrop with graphic elements.

videoHow our motion graphics team is using AI There are a few questions that come up in almost every client and prospect conversation right now.

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InsightSocial-first content for high-trust industries When clients ask “How can I have an impact on social?” they’re really asking: How do I make content that cuts through without losing credibility?

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InsightWhat AI-driven audiences mean for ROI We should be slightly uncomfortable.

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InsightWhat can we learn from influencers? One challenge nearly all our clients and B2B marketers face today is how to stand out on social.

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InsightRise of brand journalism Marketing teams are increasingly embracing the principles of journalism to operate like newsrooms, communicating with clients and internal stakeholders directly and more frequently via their own channels.

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InsightHelping leaders stand out on social Ninety-two percent of professionals say they are more likely to trust a company whose senior executives use social media (FTI Consulting 2023).